Sporting talent? Who needs it? There are tens of millions of people all over the world with the talent - the potential to be outstanding athletes. However, without the passion to prepare - a passion which equals or exceeds their level of talent, these people remain largely undiscovered and their potential unrealised. This article presents the view that regardless of the level of talent an athlete possesses, without the commitment, dedication, motivation and passion to prepare to the limits of that potential, they can not succeed at the highest level.